the base event April 2026 1st April 2026 | Join the most influential e-commerce and business summit in the Balkans. explore more    

Main Partner

the.base is where commerce leaders meet to scale in SEE.

With eMAG as Main partner, the.base brings the region’s marketplace ecosystem under one roof. Join us on 1 April in Bucharest for strategic conversations, real opportunities, and the connections that move business forward. Your next growth move starts here.

platinum Partner

the.base is where the region’s marketplace community gathers.

Trendyol joins us as Platinum partner, supporting the ideas and connections that shape what’s next in commerce. Meet the people behind growth, exchange insights, and build partnerships that last – on 1 April in Bucharest.

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Gold Partners

Speakers

İrem Çağrı Yılandil
İrem Çağrı Yılandil
Head of International Expansion @ Trendyol Group
İrem Çağrı Yılandil ocupă funcția de Head of International Expansion la Trendyol Group, coordonând operațiunile din Europa Centrală și de Est, țările din Golf și Azerbaidjan. S-a alăturat companiei în 2017, având inițial rolul de a gestiona strategiile de marketing, comunicarea corporativă și colaborarile cu influenceri. Înainte de Trendyol, a activat în domeniul dezvoltării afacerilor la Zomato, Yemeksepeti și Rocket Internet.
eCommerce Expansion
Radu Mărcușu
Radu Mărcușu
CEO @ Upswing
Radu has been actively contributing to the development of the SEO and Content Marketing industry for 15 years, both in Romania and globally through Upswing.ro, SEOmonitor, and Contero.io. For 7 years, he has been leading Upswing, Romania’s first major agency dedicated to search engine optimization. 30 of the best SEO and Content Marketing specialists have chosen to join Upswing’s mission and help grow the businesses of some of Romania’s most important brands. When not working, Radu spends time with family and friends, cooking, enjoying nature, or doing sports – often combining these activities. He strongly believes it’s important to nurture and grow in all the roles we have, not just professionally, and hopes to inspire his colleagues to be fully present in their lives outside the office.
Arthur Rădulescu
Arthur Rădulescu
Founder & CEO @ MerchantPRO
Antreprenor cu peste 25 de ani de experienta in solutii digitale dedicate segmentului eCommerce, Arthur Radulescu este Fondator si CEO al MerchantPro - una dintre cele mai apreciate si premiate solutii SaaS de eCommerce din Romania. Redefinind standardele de flexibilitate si automatizare in segment, platforma si-a consolidat prezenta regionala prin birouri locale in Bulgaria si Serbia.
eCommerce Website Development
Sebastian Kummle
Sebastian Kummle
Head of Strategic Account Services @ Amazon
Sebastian leads the Strategic Account Services business at Amazon across the Rest of Europe region, where he works closely with sellers to help them scale their businesses internationally and unlock new growth opportunities across Amazon’s marketplaces. During his almost seven years at Amazon, Sebastian has led multiple teams and supported hundreds of sellers in growing successfully on Amazon. Together with his teams, he has worked with brands at different stages of their journey—from emerging businesses to established companies—helping many of them expand internationally and become some of the most successful e-commerce brands in their categories. His work focuses on building long-term partnerships with sellers and enabling sustainable growth through Amazon’s ecosystem. Before and during his time at Amazon, Sebastian developed extensive experience working with fast-growing online businesses and understanding the challenges companies face when scaling across international markets. Outside of work, Sebastian is a passionate and competitive table tennis player. He also enjoys traveling the world with his family and discovering new cultures, cuisines, and experiences along the way.
Rareș Bănescu
Rareș Bănescu
Founder @ TheMarketer
Cu peste 15 ani de experiență în marketing și eCommerce, Rareș este un antreprenor de renume în spațiul românesc și Owner-ul și Fondatorul vizionar al theMarketer. Rareș a condus numeroase proiecte în Europa Centrală și de Est, excelând în soluții de marketing și eCommerce. Cu o abilitatea extraordinară de a identifica idei inovatoare și de a forma parteneriate durabile, Rareș este persoana care poate impulsiona succesul prin persuasiune și decizii strategice. Cu o prezență care se face întotdeauna remarcată, Rareș combină spiritul antreprenorial și perspicacitatea pentru a propulsa theMarketer către noi culmi în ceea ce privește soluțiile de marketing și pentru a seta un exemplu de succes românesc la nivel internațional.
András Szták
András Szták
Regional Managing Director @ Heureka Group
András Szták, Regional Managing Director of Heureka Group, joined the company in 2022 after building eMAG in Hungary for 8 years. He oversees the development and strategic direction of the Adriatic region, Hungary, Romania, and Bulgaria. With 19 years of industry experience, he possesses deep expertise in PPC and marketplace solutions for regional e-commerce. A results-driven, analytical, and creative team player, he leads high-performance teams by inspiring, challenging, and motivating individuals to excel. His motto: \"Dedication and faith can be the difference between success and failure.\"
Nikola ilchev
Nikola ilchev
Founder & CEO @ Balkan eCommerce Summit
Nikola Ilchev, PhD is the Founder and CEO of the Balkan eCommerce Summit, one of the most influential eCommerce events in Southeast Europe. With more than a decade of experience in the digital commerce industry, he has become a leading voice in connecting online businesses, service providers, and technology companies across the Balkan region. Over the years, Nikola has organized hundreds of industry events and contributed to numerous digital projects aimed at helping businesses scale online and expand internationally. His work focuses on cross-border eCommerce, market expansion strategies, and building strong partnerships between companies across Central and Eastern Europe
Cătălin Gealapu
Cătălin Gealapu
Head of SEE @ Base.com
Cătălin Gealapu, Head of SEE la Base.com, este vocea digitalizării smart în e-commerce. Cu o viziune clară și energie molipsitoare, aduce business-urilor online soluții care simplifică, automatizează și accelerează creșterea.
Tudor Goicea
Tudor Goicea
CRO & Co-founder @ Aqurate.ai
Tudor Goicea is CRO and co-founder of Aqurate, an AI platform that increases eCommerceconversions and average shopping cart value through personalized product recommendations.Passionate about technology and Data Science, Tudor has previously worked in companiessuch as TypingDNA (backed by Google), Flexperto GmbH, Horváth & Partners, GECAD Venturesand Procter and Gamble.

AGENDA

16:31 – 16:56
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İrem Çağrı Yılandil İrem Çağrı Yılandil – Head of International Expansion @Trendyol Group
Arthur Rădulescu Arthur Rădulescu – Founder & CEO @MerchantPRO
16:31 – 16:56
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İrem Çağrı Yılandil İrem Çağrı Yılandil – Head of International Expansion @Trendyol Group
Arthur Rădulescu Arthur Rădulescu – Founder & CEO @MerchantPRO

the.base is where the Balkan e-commerce ecosystem comes to do business. 

 We’ve stripped away the noise to focus on what actually matters: strategic clarity, elite connections, and regional expansion. On the 1st of April, industry experts will gather in Bucharest with a single objective: to accelerate the growth of the SEE market. If you are serious about scaling in this region, this is your home base.

why join us

Strategic Content

Master AI-driven personalization, green logistics, and cross-border shifts. Your roadmap to 2030 starts here

Elite Networking

Bridge the gap between vision and execution. Access an exclusive environment designed for meaningful connections.

Regional Growth & Scaling

Unlock the potential of the Balkan markets. Learn the specific tactics required to scale your business into neighboring countries

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    the venue

    HALO EVENTS CENTER

    Access via Entrance C – Expoziției Boulevard, Bucharest, Romania

    Europe’s largest 360° indoor LED screen for immersive experiences. The center has meeting space that can accommodate over 100 participants.